Shreyansh Khetawat: Revolutionizing the Lab-Grown Diamond Industry with Innovation and Inclusivity Shreyansh Khetawat, a dynamic and forward-thinking entrepreneur, is reshaping the lab-grown diamond and jewellery industry with a modern, globally inclusive vision. As the founder of Surati Jewellery Factory (SJF), he has infused fresh energy into a family legacy that has spanned over three decades. With innovation at the core of his strategy, Shreyansh is working to make lab-grown diamonds not just accessible, but aspirational, all while upholding the highest standards of luxury. Born and raised in Surat, a city renowned for its diamond industry, Shreyansh’s early education took place at Mayo College in Rajasthan, followed by higher studies at a prestigious university in Surat. His upbringing in a city at the heart of the global diamond trade deeply influenced his career trajectory. Drawing inspiration from his roots and motivated by his entrepreneurial spirit, he established SJF with the goal of introducing sustainable, high-quality lab-grown diamonds to the market. Under Shreyansh’s leadership, SJF has expanded its presence across the Middle East, Europe, and the United States, offering cutting-edge, sustainable diamond solutions that marry technological innovation with elegance. His approach has enabled the company to appeal to a diverse range of clients, from modern retailers to heritage-driven jewellery brands, thanks to its unique combination of affordability and luxury. Shreyansh’s entrepreneurial journey is firmly grounded in the legacy of his family business, Chahna Jewels, a well-established exporter and supplier of natural gold and diamond jewellery. Building upon this solid foundation, he has successfully transitioned the group’s focus to the high-growth domain of lab-grown diamonds. Under his guidance, SJF has become a leader in the sustainable luxury space, further strengthening its reputation in the global jewellery market. A key source of inspiration for Shreyansh is his mother, Mrs. Vinita Khetawat, a prominent businesswoman and the current president of Aggarwal Samaj. Her dedication to community welfare, business leadership, and social empowerment has profoundly influenced Shreyansh’s approach to business and life. Her example has instilled in him a strong sense of responsibility, innovation, and inclusivity, which he has integrated into his own business philosophy. One of Shreyansh’s major innovations includes the launch of an integrated franchise and affiliate model that aims to democratize access to lab-grown diamonds. This initiative allows local entrepreneurs and investors to offer luxury diamond jewellery through scalable business solutions, expanding the reach of sustainable jewellery while creating opportunities for economic growth. Shreyansh firmly believes that “luxury should be inclusive, not exclusive.” He envisions a future where lab-grown diamonds enable consumers to indulge in luxury without contributing to the depletion of natural resources. His commitment to sustainable practices is evident in the way SJF blends cutting-edge technology with the timeless traditions of jewellery craftsmanship. His mission is to lead a movement where technology and tradition coexist, producing eco-conscious jewellery that retains the elegance and heritage of the craft. Shreyansh’s vision is to elevate Surati Jewellery Factory into a globally trusted brand, known for its ethical practices, elegance, and innovation. Through his strategic vision, global ambition, and commitment to core values, Shreyansh Khetawat is setting the stage for the future of the jewellery industry. His work is redefining luxury, demonstrating that it’s possible to create beautiful, aspirational products without compromising on sustainability. With every ethical sparkle, he is paving the way for a new era in the jewellery world—one where innovation and tradition seamlessly blend to craft a more inclusive and sustainable future
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