Superior Group of Industries: Driving India’s Beverage and Logistics Sectors with Innovation and Scale Established in 1989 and headquartered in Delhi, the Superior Group of Industries (SGI) has emerged as a prominent Indian conglomerate with diversified operations in the beverage, liquor, ethanol, and logistics sectors. Over the years, it has built a solid reputation for manufacturing excellence, large-scale operations, and sustainable business practices. What began as a modest venture has grown into a key player in India’s fast-moving consumer goods (FMCG) and bottling ecosystem, particularly through its strong affiliation with The Coca-Cola Company as one of its fastest-growing bottlers in the country. SGI currently operates six state-of-the-art manufacturing facilities across India. These plants collectively produce over 40 million unit cases of soft drinks, 22.5 million litres of country liquor, and 20 million litres of grain-based ethanol and extra neutral alcohol (ENA) each year. These volumes reflect the group’s impressive manufacturing capabilities and its vital role in meeting both domestic and regional demand in the beverage and alcohol industries. The plants are strategically located to ensure optimal supply chain efficiency and service to a vast consumer base. One of the group’s most defining achievements is its status as a leading Coca-Cola franchise bottler in India. Through a network that serves over 76 million consumers via more than 214,000 retail outlets, it has set benchmarks for market penetration and service delivery. With a highly integrated supply chain and a robust fleet of transport vehicles, the company ensures seamless distribution of products across key states including Madhya Pradesh, Chhattisgarh, Maharashtra, Uttar Pradesh, and Jammu & Kashmir. Its in-house logistics arm enhances operational control and cost efficiency, enabling faster turnaround times and reliable delivery even in remote areas. Recognition for excellence has followed SGI at every step of its growth. The company has received numerous accolades that underscore its commitment to quality, sustainability, and social responsibility. It was honored with the Best Sustainable Manufacturing Award at the International Business Awards held in New Delhi. One of its flagship units, Udaipur Beverages Ltd., received the CII National Award for Excellence in Food Manufacturing in 2015. This unit also set a national record by establishing a greenfield Coca-Cola bottling plant in just 117 days in Jabalpur, Madhya Pradesh—a feat that earned it a place in the Limca Book of Records. In 2025, SGI’s corporate social responsibility initiatives were acknowledged at the Global CSR & ESG Awards organized by Brand Honchos. It was conferred with the Best CSR Project of the Year for Environment Protection and the Best Rural Development Initiative of the Year. These awards reflect the group’s dedication to environmental conservation and socio-economic development, particularly in rural communities where it operates. Its initiatives range from afforestation and water conservation projects to education and livelihood enhancement programs. The group’s strong performance and alignment with global standards have also been repeatedly recognized by Coca-Cola India. SGI has earned titles such as Bottler of the Year, Gold Plate Contest Winner, Manufacturing Excellence Award, and Best Performer of the Year. In addition, it received the Excellence Engagement Award in 2015, Operation Gati Award in 2016, and the Fastest Growing Bottler title in the second half of 2023. These recognitions affirm the group’s operational excellence and its ability to scale rapidly while maintaining high standards of quality and service. SGI comprises a range of specialized units, including Superior Drinks Pvt. Ltd. in Nagpur, Narmada Drinks Pvt. Ltd. in Bilaspur, Udaipur Beverages Ltd. in Jabalpur, Indo European Breweries Ltd. in Aurangabad, Superior Industries Ltd. in Bareilly, Superior Polymers India Pvt. Ltd. in Jammu, and Superior Transport Services India Pvt. Ltd. These units together represent a vertically integrated structure that supports every aspect of beverage production, packaging, and delivery. As it advances, SGI continues to focus on sustainable growth, operational innovation, and expanding its impact on India’s industrial landscape. With its deep industry expertise and future-ready infrastructure, it remains committed to shaping the future of beverages and logistics while contributing meaningfully to the communities it serves
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